This weekend, your mission is to capture some cinematographic magic. How? By shooting footage during the “magic hour” (sometimes called the “golden hour”), that elusive period of time where the world looks especially beautiful. The magic hour happens twice every day — the first and last hour of sunlight. Because the sun is near or just below the horizon, the natural light is soft, diffuse, and full of warm tones.
Check out this video Ian Ruschel shot during the magic hour to see the effect in action.